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And they emphasise what has been evident for some years: that professionally generated content – in news or entertainment – is what people are willing to pay for. YouTube gets the maximum traffic and revenues from professionally generated content. That is why the hurry to sign on TV channels and film companies as partners. Ditto for Zite or Flipboard, apps that aggregate from a variety of newspapers and magazines.

- Vanita Kohli-Khandekar: Can apps help print survive?