Women worldwide, as well as across Asia, spend a greater share of their time online on social networking. On a worldwide level, women spent 21% of their time online doing social networking while men spent just 15% of their time online doing the same thing. Similar gaps in the social networking ratio were seen in India (28% for women; 21% for men).
Source: Five myths about women’s online behaviour in Asia, Warc Exclusive, June 2011
