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Now, social commerce is again a big topic. But the overblown expectations around Groupon may lead to another disillusioned collapse. Once again, the real power of social technology is in service — the successful companies are those that live up to their customers’ service expectations by responding to queries in the social world, as Zappos and Comcast now already.

- Social 2012 is Web 2000 | DigitalNext: A Blog on Emerging Media and Technology - Advertising Age